Here at New ICM / Laura Dare we aspire to make your princess feel playful, happy and cheerful when she wears our colorful, fun, and sweet sleepwear. Whether it's a pajama day at school, a sleepover, a slumber party, or just lounging around the house with family and friends we hope to bring cheer and whimsy with our designs. 

Laura Dare is designed to make your little one feel like royalty. When she wears Laura Dare fashion she will feel like a princess that is special, fabulous, and fun, with styles ranging from frilly feminine to bold, bright, and whimsical.